01
More qualified inquiries.
More of your existing traffic turns into real conversations. The right buyers self-identify; the wrong ones quietly opt out before they waste your time.
● Service 01№ 01 — Earn its keep
A site thatearns itskeep.
Most websites cost money to build, then cost more to ignore. Yours should pay you back.
Pay-back by design
Live, taking projects
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Two ways we work
Building new, or revivingwhat's already there.
Path A · New build
Built around what you do today.
For new businesses, or established ones past saving — designed around your actual customers, not a template.
Timeline
01
02
03
04
05
What's included
● Why it pays back
Six ways a Shepyrd site earns its keep.
- 02
More visibility.
Found by people looking for what you actually do. SEO, structured data, and page speed — built in, not bolted on after launch.
- 03
Stronger credibility.
Every prospect arrives already half-sold. A site that looks the part shortens the sales cycle and raises the price you can charge.
- 04
Faster everything.
Loads in under two seconds, even on bad connections. Mobile-first, accessible by default, ready for the next device you haven't heard of yet.
- 05
Team autonomy.
Your team updates content without calling us. CMS-backed, predictable, with a hand-off that includes a real walkthrough — not a 40-page PDF.
- 06
Compounding value.
The site keeps improving, not aging. Quarterly reviews catch drift, keep performance sharp, and evolve the site as the business does.
● How the work moves
Four moves. One outcome.
Phase 01
Understand.
Who you sell to, what makes them choose, what slows them down. Business comes first; the site follows.
What this looks like
● What you walk away with
Five named outcomes.
- 01
More of your existing traffic turning into real enquiries.
- 02
Less time spent explaining what you do.
- 03
A presence that earns the next sales conversation.
- 04
A site your team can update without calling us.
- 05
Three months of post-launch refinement, included.
● Common questions
The things people actually ask.
How long does a project take?
New builds run six to ten weeks end-to-end. Redesigns are usually four to eight. We agree on a launch date before any work starts — and we hit it.
How much does it cost?
Project-based, scoped after a discovery call. We agree on a fixed price up front — no hourly billing, no surprises mid-project. Most engagements live in the mid-to-high four figures for redesigns, low-to-mid five for new builds.
I already have a brand and a designer. What's left for you?
We bring the technical craft. We work alongside your existing brand and design partners, we don't replace them. Plenty of our work is the build and the operational side — the design partner handles the visuals.
Can my team update content without writing code?
Yes — that's part of the hand-off. We set up content management that fits your team's comfort level, and walk through it together at launch. You shouldn't need us to fix a typo.
What happens to my SEO if you redesign?
We protect it. Existing URLs map cleanly, structured data improves, and we audit every page before the cut-over. Most redesigns we run see traffic hold steady or climb after launch.
What stack do you use?
Next.js for the application layer, modern hosting (Vercel, Cloudflare, or AWS depending on fit), and a CMS chosen to match your team. Everything is yours — code, repo, infrastructure access.
Tell us about your project
Let's talk.
We reply within one business day — usually the same morning.